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April 1, 2019
By: TOM BRANNA
Editor
The Procter & Gamble Company has agreed to discontinue its claim that its Gain Ultra Dish Soap has “30% More Degreasers vs. Ajax” following a challenge by Colgate-Palmolive Company before the National Advertising Division (NAD), the investigative unit of the advertising industry’s system of self-regulation which is administered by the Council of Better Business Bureaus. Colgate-Palmolive contended that the claim that Gain Ultra Dish Soap has “30% more degreasers vs. Ajax,” made on prod...
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